In today’s competitive business landscape, improving customer engagement is a top priority for companies aiming to boost their product adoption rates and overall success. Engaged customers tend to spend more time on your platform, and this behavioral data can be harnessed to enhance their experience and lead them to that “AHA moment” where the value of your product becomes crystal clear. To achieve this, utilizing technology to increase customer engagement is a powerful strategy that benefits both your business and your customers.
In this comprehensive blog post, we will explore 17 actionable strategies to increase customer engagement, accompanied by real-world examples to illustrate the effectiveness of each approach.
The Importance of Customer Engagement
Before we delve into the strategies, let’s understand why customer engagement is crucial. Engaged customers are more likely to:
- Stay Loyal: Engaged customers are less likely to churn and are more likely to remain loyal to your brand.
- Advocate for Your Brand: Satisfied and engaged customers are more likely to become brand advocates, spreading the word about your products or services to their networks.
- Provide Valuable Feedback: Engaged customers often offer valuable insights and feedback that can help you improve your products or services.
- Increase Revenue: Engaged customers tend to spend more and are more open to upsells or premium offerings.
17 strategies + Examples
1. Optimize Onboarding with Fewer Screens
Binance‘s Simple Onboarding is designed for people who are both new to the app and the industry
Research indicates that shorter onboarding processes with as few as three screens can significantly boost completion rates. Long and complex onboarding can discourage users, leading to high churn rates.
2. Drive User Engagement with a Clear CTA
Box’s “get started” CTA with a clear value proposition
Box offers a secure platform for content management, workflows, and collaboration.
A strong Call to Action (CTA) guides users and sets clear expectations. In Box’s case, “simplify how you work” communicates the value proposition, making it enticing for users to take action.
3. Personalize Your UI with Templates
Typeform‘s tailored interface with goal-based templates
Personalization is a key driver of engagement. Typeform asks users about their goals and preferences, then tailors the interface accordingly, enhancing the user’s initial experience.
4. Reinforce User Engagement with Triggered Messaging
It gets users engaged to help fix an issue, therefore delivering value and keeping the train rolling!
5. Skip Tutorials and Pick Tooltips & Hotspots
Slack‘s incremental feature explanations using tooltips
Lengthy tutorials can be overwhelming. Slack adopts tooltips to introduce features gradually, preventing information overload and improving user engagement.
6. Turn Tutorials into Gamified “Quests”
Freshdesk‘s gamified missions with badges and points
Gamification can make learning fun. Freshdesk is a helpdesk software platform that increases customer experience. Customer service agent productivity and performance were key factors in the company’s success. Freshdesk used gamification tactics to increase employee engagement and passion.
7. Use Gamified Checklists to Trigger User Engagement
StoryChief‘s onboarding checklist with progress visualization
Gamified checklists and percentage flow create a sense of progress and achievement. StoryChief’s checklist displays completed tasks and a progress bar, motivating users to take action.
8. Prompt Users to Customize Their Experience
LinkedIn’s pop-up to personalize the feed with hashtags
Encourage users to personalize their experience to make the platform more relevant to them. LinkedIn suggests relevant hashtags, enhancing user engagement.
9. Tease the Value of Going Premium
LinkedIn‘s subtle promotion of premium solutions
Leverage curiosity to promote premium features subtly. LinkedIn showcases the benefits of upgrading without being intrusive.
10. Give Your Software Personality with Friendly Faces
Kontentino’s avatar “Hana” offering a thank-you GIF
Personalize interactions to create a friendly and memorable user experience. Kontentino’s avatar “Hana” expresses gratitude with a humorous GIF, fostering a positive connection.
11. Use Integrations to Increase Your Value
Salesflare’s suggestion to connect email contacts automatically
Offer integrations that add value. Salesflare suggests automatically connecting email contacts, enhancing the platform’s utility and stickiness.
12. Send Regular Re-engagement Emails
Grammarly‘s weekly re-engagement email with gamified elements
Keep users engaged with regular communication. Grammarly uses gamified elements like achievements and leaderboards in its re-engagement emails to encourage users to return and engage with the platform.
13. Provide Instant Support through Live Chat
Pantheon‘s expert chat feature for faster assistance
Deliver real-time support when users need it most. Pantheon’s expert chat feature reduces response times, minimizing user frustrations and increasing engagement.
14. My Favourite = Fostering User Engagement Through Community
Quality Tribe by Klaus!
Build a sense of community around your product. Klaus‘s CX community includes support content, events, topics and job-related queries enhancing their engagement and establishing leadership in their respective domains by organizing and facilitating industry-specific discussions!
15. Ensure Feature Discovery with Highlights
Heap’s use of “Pop-Ups” for new feature promotions
Promote new features effectively. Heap uses simple and direct pop-ups to inform users of a new addition to Heap. It appears in a relevant part of the app, at a relevant time to the user. This means they’re more likely to actually pay attention making them easily discoverable and driving user engagement with the latest updates!
16. Leverage ‘Stored Value’ to Install User Habits
Dropbox‘s gamified challenges to increase free storage space
Encourage users to establish habits that benefit your platform. Dropbox offers gamified challenges to earn more free storage space, increasing the likelihood of users becoming long-term customers.
17. Retargeting Ads Catch Those Most Likely to Engage
Personalized ads for existing users with low engagement
Re-engage users who have shown interest but have become less active. Create personalized ads showcasing what they’ve missed or offering support or training content to reignite their engagement.
By implementing these strategies, you can use technology to create a more engaging and personalized customer experience, resulting in higher customer satisfaction and retention rates. In doing so, you’ll establish a win-win situation where your business thrives, and your customers reap the benefits of a better, more engaging user experience.
How We Can Help You
At GrowthGraphers, we specialize in harnessing the power of technology to enhance customer engagement and drive business growth. Our team of experts is ready to assist you in implementing these strategies, tailoring them to your specific needs, and maximizing their impact on your customer engagement efforts. Contact us today to learn more about how we can help you achieve your customer engagement goals and create a win-win situation for your business.
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